What is Dataphoria?

• Data: “facts or pieces of information”
• Euphoria: “a feeling of happiness, confidence, or well-being”
• Dataphoria: the feeling you get when data works for you

Born during the economic slowdown of the GFC, Dataphoria have succeeded by staying true to our firm beliefs:

• A measurable approach to data-driven marketing reduces the risk of a declining return on your investment, regardless of economic conditions
• Maintaining a positive plan of action shifts focus to growth and away from a self-prophesizing, pessimistic outlook

Our experience:

10 years working with marketing managers to boost their campaign ROI gives us the tools we need to keep our clients happy.

The 4 pillars of Dataphoria:

• Ideas enable great campaigns to be built on a foundation of data.  Without creativity, we have only a jumble of information
• Experience helps us to avoid pitfalls and ensures we are always learning
• Independence creates campaigns with a focus on your goal, not ours
• Market reach removes the limits of a single data source

Why independence?

Dataphoria own no data.  Building solutions using a truly objective selection of data and solutions from market is a breath of fresh air when planning with our clients.