Dataphoria assist our clients in building a relevant and cost effective data strategy with which to find and keep profitable customers.
The data strategy is designed according to your marketing objectives. For example:
- A mail / telemarketing / email solution designed for ongoing improvements across campaigns
- A customer analysis and segmentation plan
- The pinpointing of the customer segment with the highest propensity to respond to a promotion
The process involves gaining a deep understanding of the outcomes you are looking for and the data you already hold.
Typical marketing campaign cycle: