Enriching your customer / prospect data can benefit a range of sales and marketing activity.
Typically, benefits are based around:
- Building a greater understanding of customers / prospects to enable a more personalised marketing approach
- The append of segmentation variables to enable data selection from within a database
- Establishing intelligence around market size / market penetration / customer makeup
- Validating the data you hold
A tailored solution can be built around your goals using combinations of existing variables from market and bespoke data capture.
Business enhancement variables include:
- Business size (by employee number / annual revenue)
- Industry (using standardised / bespoke classifications)
- Decision maker names and job titles
- Buying preferences and timings
- Telephone number
- Company age
Consumer enhancement variables include:
- Household income
- Age
- Geo-demographics / socio-economic status
- Property value
- Marital status
- Aggregated credit risk
- Delivery Point ID
- Director – Yes / No
Solutions will be built on demand and according to your requirements
