Lead generation can quickly take the guesswork out of campaign ROI forecasting.
There is no escaping the growing trend across most industries to move in the direction of online marketing for targeting opportunities, cost-reduction and measurability of ad-spend.
The SPAM Act and the enormous variety of options, with varying quality and effectiveness, can make this area a real mine field.
With 10 years e-marketing experience in multiple markets, Dataphoria are able to confidently provide advice and various solutions:
- Lead generation for call centres, using targeted methods for high-quality lead selection (co-reg)
- Targeted email campaigns for consumers, based on demographics / behaviour / interests / relationships with service providers
- Business email campaigns to key decision makers / business owners
- Database growth, to enable ongoing communications to your target market
With the increasingly competitive e-marketing landscape, Dataphoria are able to provide many campaigns on a performance basis, meaning that you only pay for agreed outcomes.
The most cost-effective campaign buying option will depend on campaign objectives.
Our methods include:
- Cost per send
- Cost per ‘000 emails
- Cost per click
- Cost per lead
- Cost per new database member
- Cost per acquisition