Customer profiling is the process of building a greater understanding of your customers / a customer segment.
Benefits:
- Insights pertaining to the demographic and behavioural make-up of your database provide a deeper understanding of your customers
- The base is indexed to a large cross-section of the population, highlighting what makes it different from the wider market
- Predictive selection variables are established for acquisition / cross-sell campaigns
- Only names and addresses are required from the customer
Profiling application 1:
- Establish predictive variables for campaign data selection from external datasets
- Improve campaign ROI
Profiling application 2:
- Establish predictive variables for cross-sell campaigns through data enhancement
- Segment databases and market to those consumers with a higher propensity to respond to your offer
