NAVIGATION

DATAPHORIA

20 years working with marketing managers to boost their campaign ROI gives Dataphoria the tools we need to keep our clients happy across list marketing and lead generation campaigns

INSIGHTS

Dataphoria form an independent conduit between our customers and every compliant source of list marketing and lead generation solutions in market. The successful data-driven marketing campaign will separate the targets with the highest propensity to become a profitable customer from everyone else. A cost-effective list marketing approach will enable you to build a flow of qualified marketing leads regardless of economic conditions.

OUR KEY SOLUTIONS FALL INTO 3 AREAS

Consumer list marketing data or direct marketing leads:

  • There are hundreds of sources of data for consumer list marketing, available for use in mailing and telemarketing campaigns and thousands of combinations of selection variables
  • Our focus is on matching your campaign goals to carefully selected data combinations to optimise your return on investment

B2B marketing lists and prospecting solutions:

A successful B2B marketing campaign will achieve 3 things:

  • Companies that do not qualify for your service will be removed from the target group before marketing begins, to reduce wastage. There is no point in marketing to businesses that are too big / too small / in the wrong industry to benefit from your offering
  • The correct person within the business with be selected for the communication, to enable the message to reach the right decision maker. This will also enable telemarketing campaigns to succeed, where others fail based on meeting push-back from “gate keepers”
  • The campaign will build learnings, to enable improved conversions over time. Campaign ROI should increase over time, in line with sales KPIs

Performance-based lead generation through and survey lead provision and email campaigns:

2 of the greatest challenges from a cold calling campaign can be removed by an effective lead generation campaign:

  • Your brand is already prominent in the mind of the consumer, as they have opted in. Therefore, a level of trust is already established, before the call is made, enabling the campaign to progress through to the later stages of the sales process quickly
  • The individual has self-selected to hear about your offer, meaning that you already know that they are in market for your solution and you don’t need to convince them of the need. Often, 99% of consumers will not respond to your offer, but you will only pay for the 1% of consumers that want to hear from you




Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

COOKIES & OTHER WEB TECHNOLOGIES

We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.

Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.

Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.

Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.

Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.

You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.

Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.