To size your market, we need to ask the question: Who are your customers and why do they buy from you? This sounds like a question that should be easy to answer, but when you take a step back and think about it, it is often hard to describe your customers in meaningful terms. By …
It makes sense when you first consider B2B an acquisition email campaign, as you are saving money on printing, paper and postage / calling. But beware of false economies and risks. There are many challenges in this space, including: Compliance Data availability and segmentation options Responsiveness Compliance: While many companies claim to offer compliant email …
I am the first to admit that the notion of daily long lunches, boozy client meetings and an assistant to organise my day sounds romantically appealing. As does the notion of a well-stocked bar in the office and wearing Don’s cool hat… though I’d probably look more like a different type of madman. The greatest …
Getting more with less will remain on the agenda for any new financial year, so why not resolve to improve results without working harder? Albert Einstein famously stated that insanity is doing the same thing over and over again and expecting different results. With this in mind, why not review your business in relation to the …
Profiling enables marketers to gain meaningful insights into market segments through comparing them to an external data universe. Key benefits: Find more prospects that fit the profile of profitable customers / campaign responders Prioritise your campaign to reach the low hanging fruit first Tailor meaningful messages to your target market by getting closer to your …
Viewing an unresponsive email / web page on a mobile device is irritating, as it looks squashed and unfriendly. This increases the chances of someone closing the email / browser or, worse still, unsubscribing. Growing and farming a solid email marketing database is becoming the preferred method to maintain an ongoing stream of revenue from prospect …
These will include, but are not limited to, the way that direct marketers need to: Manage customer and marketing data Communicate with prospects in all direct marketing activities Consider the definition of “personal information” We strongly recommend that marketers take the time to understand all of the changes, with particular focus on: Australian Privacy Principle …
As per our article in December, The Privacy Law Reform will commence from 12 March 2014. This will bring about a range of changes for the marketing industry. This checklist will assist you in establishing whether you are ready for the changes. Please contact us if you are unable to download this content.
Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:
Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data
Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.
The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.
Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.
Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.
When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.
Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.
Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.
COOKIES & OTHER WEB TECHNOLOGIES
We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.
Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.
Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.
Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.
Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.
You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.
Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.
