Highly targeted fundraising lists improve conversions in direct mail and telemarketing campaigns.
By partnering with world leading marketing data owners and through extensive knowledge of the make-up of the related databases, Dataphoria build data-sets according to the objectives of each fundraiser.
Selections can be built on a choice of segmentation variables, customer profiling or the results of a live testing matrix.
List selection examples:
- Responsive consumers that behave like your donors
- Directors at home with $150K+ household income
- Charity donors with $100K+ income
- Frequent direct mail responders
- Mature females, with high wealth
- Business owners within larger companies in the finance sector
Dataphoria can:
- Source & merge multiple lists
- Suppress your customer data
- Code lists for multi-dimensional post-campaign analysis
- Output a single clean marketing list