NAVIGATION

I want to grow my business, but where do I start?

Having an open mind about where to start when growing your business is healthy.

Asking how to “grow my business,” may be a little daunting as an initial question.  Therefore, it can be better to break this down into an understanding of who your customers are, why they buy from you and what else they may need.

Marketers tend to start with a focus on the 5 Ps of marketing:

Ps of marketing

By asking yourself questions around these areas, you will be able to better evaluate the cast range of marketing options available.

Building a solid strategy for success often involves:

  1. Evaluating who your customers are
  2. Surveying profitable customers to ascertain why they buy from you
  3. Running an analysis of the profitable aspects of previous marketing campaigns
  4. Setting up a range of low-risk marketing campaigns, that are geared to learn and improve over time
  5. Considering new marketing options

The scale and timings of your activity will be dependent upon your budget and capacity to service the activity that the campaigns generate.

Building a marketing plan is not always easy, so looking to external parties is not always a bad place to start.  However, it is important to consider the difference between a sales consultant that is pushing product and an independent marketing adviser, when researching a solution.

Dataphoria assist businesses that sell directly to their customers.

We assist our clients in understanding the most effective go-to-market approach for their solution.  We provide solutions focussed a the continually optimised feed of opt-in marketing leads, provided at a fixed price per lead.  These often add scale to existing referral and website lead programs.

Want more marketing ideas, to help you to grow your business?

Feel free to check out insights pages or to get in touch if you want to explore customer profiling or lead generation for your business in Australia or New Zealand. 

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