By asking yourself questions around these areas, you will be able to better evaluate the cast range of marketing options available.
Building a solid strategy for success often involves:
- Evaluating who your customers are
- Surveying profitable customers to ascertain why they buy from you
- Running an analysis of the profitable aspects of previous marketing campaigns
- Setting up a range of low-risk marketing campaigns, that are geared to learn and improve over time
- Considering new marketing options
The scale and timings of your activity will be dependent upon your budget and capacity to service the activity that the campaigns generate.
Building a marketing plan is not always easy, so looking to external parties is not always a bad place to start. However, it is important to consider the difference between a sales consultant that is pushing product and an independent marketing adviser, when researching a solution.
Dataphoria assist businesses that sell directly to their customers.
We assist our clients in understanding the most effective go-to-market approach for their solution. We provide solutions focussed a the continually optimised feed of opt-in marketing leads, provided at a fixed price per lead. These often add scale to existing referral and website lead programs.