Brendan Griffiths – Market Insights Analyst, Red Energy
A strong relationship has been formed between key personnel from Dataphoria and the Red Energy team. Through building a thorough understanding of the Red Energy business, solutions have been developed to answer critical business requirements over 8 years.
A range of services have been provided, including:
- Profiling customers that are churning to competitors to understand the relationship between various geodemographic segmentation variables and those individuals leaving to specific competitors
- Providing a range of opt-in lead generation solutions
- Building a solution to enable continual sales and marketing communications to individuals that are not currently customers of Red Energy, which also excludes consumers that have recently been marketed to, in line with related energy legislation, Privacy laws and other related Acts
- Establishment of actionable ways to market to consumers based on key life-stage triggers and projected energy consumption
- Provision of prospecting data, including key decision makers, for key business marketing segments
Rachael Lance, former National Manager Individual Giving, Make-A-Wish Australia
I worked closely with Dataphoria for several years in my time at Make-A-Wish, as our preferred data and lead source supplier. Dataphoria took an active interest in our work and were very proactive in suggesting enhancements to our offering, along with new opportunities and ideas. For us as a charity, they were really conscious of delivering value and ROI, so would take learnings from the commercial world that we could test in the NFP sector with reduced risk. They really live up to their “data” name, with a strong focus on analytics and data-driven insights.
The team at Dataphoria are a tight-knit family-like crew who really care about their work and their clients, they very much approached our relationship as a partnership rather than a one-directional supplier. Their account management and responsiveness are second-to-none and they seek regular feedback, always aiming to improve their fantastic service. I would highly recommend Dataphoria and hope to work with them again in my future roles and organisations.
Stephen Landstra, A/NZ Database Marketing Leader – IBM
I worked with Dataphoria for a period of 18 months while at IBM. During this time i found them to be very responsive to campaign activity, and general data projects that were being run.
The team was great at delivering to the brief and then going beyond that and suggesting ways we could further enhance our projects.
During this time I also found communication and timeliness to be perfect.
I’d have no hesitation in recommending them to help out on your next data project.
Melissa Babovic, Marketing Strategist – QEnergy Limited
We found Dataphoria to be extremely accommodating to all of our needs.
At the time of initially speaking with the team, we were in the research phase of searching out alternative data suppliers and data sets that would best suit our needs and maximise our ROI. Dataphoria were extremely thorough and proactive in their approach, it was not a matter of simply buying another list.
The team were able to win our trust through the ability to respond to all of our queries large or small and subsequently fostered a strong working relationship.
I have no hesitation in recommending Dataphoria to anyone looking to invest in a quality data management system.
Kylie Allison, Acquisition Marketing Specialist – Australian Institute of Company Directors
It is refreshing to work with a professional organisation that demonstrates equal passion and commitment to helping solve your business challenges.
I have been working with Dataphoria for 3 years and rely on our consultant for his ability to simplify complex issues and provide honest opinions of options for market delivery.
Working with Dataphoria reduces my risk as I know that the solutions and data provided are of high integrity. I work with Dataphoria not only for supply of external lists but also to consult on the most effective means of reaching our sophisticated and diverse audience.
Jay Harraway, General Manager – Clearwater Filter Systems
As a business that was going through a period of significant change, Dataphoria has been a valuable resource in relation to sales and marketing strategies.
As well as supplying us with commercial and residential data, they also did a complete analysis of our residential database, which enabled us to be confident in the decisions we were making around how to grow this valuable market.
Having Dataphoria involved in Clearwater has been much more than a typical supplier / customer relationship, however. What I value even more than the paid services they provide is the fact that they are always thinking about our business and offering us new opportunities and ideas.
Often these are not ideas that will benefit them in any way; they are just passionate about business. Our account manager has an innovative mind and professional approach.
It is a real advantage to be able to work with service providers that one likes and trusts and Dataphoria really sets the standard in that respect.
Zoe Staples, Marketing Manager – Markinson Business Software Solutions
I’ve recently been introduced to Dataphoria as the font of knowledge for B2B marketing data.
I find their understanding of information and associated trends in the B2B space invaluable.
This combination of great knowledge and a pro-active approach have made Dataphoria a pleasure to deal with.
Laura Jenkins, Marketing Manager – SAI Global
I worked with Alex of Dataphoria for over 5 years in my role as a Marketing Manager at SAI Global. In this time Dataphoria assisted me with innovative strategies for prospect targeting to support the marketing plans (including sourcing of countless mailing lists for targeted, industry-specific campaigns), along with many data enhancement initiatives which were fundamental to the successful achievement of our quarterly data integrity targets.
Dataphoria always provided exemplary service and was a trusted advisor I could rely upon at any time. I would happily recommend Dataphoria to anyone looking for support with data strategies to achieve results.
David Barlow, Regional Sales Director – Flat Planet
Dataphoria provides the best level of service available in the market. If you engage directly with data suppliers it often takes weeks for a response, if you get a response, whereas Dataphoria provides a count and quote within 24-48 hours – at no additional cost. The team returns phone calls in a timely manner and does what they say they will do – how refreshing!
Dataphoria add real value with strategies around data discovery that only comes from 10 years deep domain experience and being across thousands of unique client briefs.
I’m delighted to recommend Dataphoria to my clients that have data requirements, because they have access to the deepest and broadest data sources available in the Australian market and beyond.
Dataphoria bring fresh ideas to the table even for the most challenging and targeted campaigns.
I get an independent view of the data landscape rather than using a provider directly that pushes their own and often limited view of the market place.
We find the quality of the data sources to be of the highest quality available in the market which is central to success of any lead generation program.
Carrie Hallman, Customer Insights Analyst – SAI Global
I first had the pleasure of working with Dataphoria over a year ago in my role as Customer Insights Analyst at SAI Global. Being responsibile for data quality and lead generation activities across our Marketo and Salesforce.com platforms, I often required a number of external lists for regular append and outbound campaign purposes.
Dataphoria was a saving grace when it came to sourcing data lists and sharing their expertise, they took the hassle out of finding reliable and cost-effective solutions so that we could focus on improving the accuracy and completeness of our most valuable asset, our data.